I led the rebranding of Voci, aiming to create a visual identity that better aligned with their cutting-edge speech technology and product offerings. The redesign enhanced the brand's ability to communicate complex technology in an approachable way, attracting a broader audience.
My Role: Digital Designer + Art Director
The team: Ignacio Polanco + Marian Castaneda + Alvaro Ruiz
Voci’s existing branding was outdated and didn’t effectively reflect the innovative nature of their products. The visual identity was disconnected from the brand's mission, making it difficult to engage users and establish the company as a leader in the speech tech space.
The redesign focused on modernizing the brand’s visual language, introducing a new color palette, typography, and UI design that better represented Voci’s advanced technology. The new identity not only aligned with the product’s capabilities but also made it more accessible to a wider range of users.
