Harvest Pillar is a product line from Jensen Precast, offering concrete trellises for vineyards, orchards, hop yards, and nut farms. Unlike traditional wood or steel trellises, these structures are resistant to pests, disease, and rust, lasting ten times longer than alternative materials. Despite its durability and innovation, Harvest Pillar lacked a distinct brand identity that effectively communicated its benefits to growers.
I collaborated with Nicholas Winter to build a brand from the ground up. Our goal was to establish Harvest Pillar as a recognizable and trusted name in the agricultural industry, appealing to a diverse audience of growers and industry professionals. The project required a clear, compelling visual identity that balanced innovation, reliability, and agriculture.
We began with an in-depth mood board, capturing the essence of durability, innovation, and environmental harmony. The color palette and typography were carefully chosen to evoke trust and longevity. The final logo design features three overlaid uppercase “H” letters, representing a row of trellises—directly linking the brand’s visual identity to its core product. With the new brand identity in place, Harvest Pillar now stands out as a durable, long-lasting trellis solution, backed by Jensen Precast’s half-century legacy.
