Decibel's platform analyzes user behavior to help companies improve their digital experiences, but its own website wasn't living up to that promise. I led the redesign: clearer structure, stronger storytelling, and an easier path to a demo.
My Role: Lead Designer (UX/UI) + Art Director
The team: Lauren Denhof + Alvaro Ruiz + Bryan Sarmiento + Marian Castaneda
The old site didn't match the sophistication of the product. Navigation was clunky, the visual identity was incoherent, and users struggled to find what they needed. Bounce rates climbed and the brand blended in.
I wireframed and prototyped in Figma, then built a scalable design system with reusable components, clear hierarchy, and strong CTAs, plus dynamic product pages that made the platform easy to evaluate before ever talking to sales.
Bounce rate down 15%. Time on page up 12%. One design system, consistent across every touchpoint.
