I worked on two key events: Zoomtopia and the Work Transformation Summit (WTS). For Zoomtopia, the focus was creating engaging visual elements and branding to enhance the attendee experience at Zoom’s annual conference. For WTS, the design emphasized leadership and innovation in the future of work, focusing on how AI and digital tools transform business growth.
Both events required unique visual identities that reflected each brand’s innovation and the cutting-edge nature of their respective industries.
For Zoomtopia, I developed materials that conveyed Zoom’s innovation across various platforms with the brand's team collaboration, videographers and a 3D designer. For WTS, I collaborated with a 3D motion designer to create a bold, forward-thinking design that used deep blue tones, 3D elements, and dynamic lighting to express strength, trust, and leadership.
